---
title: 2021 Healthcare Consumer Experience Executive Brief Digital Innovation
description: How digital and innovation leaders can efficiently drive next-level patient engagement by leveraging the voice of the consumer.
image: https://pages.cedar.com/hubfs/HCES-Hubspot-DigitInnovation-1.png
---
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# 3 Trends For Understanding the Digital Demands of Consumers
[](https://cta-redirect.hubspot.com/cta/redirect/5672097/b828d890-b55e-4516-9859-3bd913323775)
In the last few years, digital innovation has become essential in healthcare. And as we discovered in our 2021 Healthcare Consumer Experience Study, digital solutions can make or break the healthcare experience.
The good news: Respondents offered very clear feedback on how you can deliver a digital experience that leads to better patient satisfaction. For example, 57% of consumers say they are more likely to recommend a provider who offers a great digital experience.
### Download Cedar’s research brief to get:
- Data on ways to increase patient satisfaction, retention and referrals
- Insight about bill transparency that would benefit consumers and healthcare providers
- Guidance for better alignment between providers and payers
- Recommendations from industry experts about getting the most value out of digital transformation
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